THE Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has joined PATA, becoming the association’s newest government member.
According to an official statement, TCA Abu Dhabi aims to promote the heritage, culture and traditions of the Abu Dhabi emirate worldwide, with this membership a step forward in doing so.
“Our tourism destination marketing strategy is placing greater emphasis on seeding growth in visitor arrivals from priority source markets within the PATA region of India, China and Australia, as well as continuing to expand our outreach to encourage visits domestically from our neighbouring emirates and our closest GCC neighbours,” said Al Dhaheri, acting executive director of tourism, TCA Abu Dhabi.
With the membership, the tourism authority can now also tap into PATA’s resources to better advocate its goals in the region.
Al Dhaheri added: “Membership of PATA will cement our position in the region and will prove invaluable for gaining insights, forecasts and analysis for the ongoing development of our marketing and communications initiatives, while serving as a statement of intent to the regional travel industry to help members make better business decisions to include our expanding cultural, leisure and MICE destination in their brochures.”