The Sol Beach House Benoa Bali
MELIA Hotels International is placing greater emphasis on its Sol Hotels & Resorts collection in Asia, with four to five properties slated to open this year in Indonesia and Vietnam.
Sharon Lee, vice president of sales – Asia-Pacific with Meliá Hotels International, told TTG Asia e-Daily that the Sol collection “is strong in Europe and is now looking to come in big into Asia”.
Alvaro Berton Rodriguez, operations manager with Sol Beach House Benoa Bali, a property that was rebranded from Meliá Benoa in March 2014, described the Sol collection as one that speaks to young couples, young families and even silver-haired travellers who are in search of lively, party vibes.
The bulk of Sol properties are currently in top tourist destinations like the Mediterranean, the Caribbean and the Canary Islands.
Sol Hotels & Resorts comprises four brands: Sol Hotels, a three-star family-friendly brand with larger rooms and kids facilities; Sol Katmandu, hotels with themed parks within; Sol Beach House, properties in stunning beachfront locations; and Sol House, lively, party central-type properties.
In Asia, the 132-room Sol House Kuta Bali has recently opened. It will soon be joined by Sol House Legian which is expected to open in June 2016, Sol Beach House Phu Quoc in end-2016 and Sol House Jimbaran in 2018.
“We have Meliá and Gran Meliá branded properties in Asia, and these properties are very business-style. Having Sol in this region gives the company strength in the leisure market,” explained Lee, adding that the popularity of the brand among European holidaymakers will help attract this segment of travellers to Asia.
“For Sol’s expansion in Asia, we are considering all resort destinations that will work best for the brands,” said Lee.
