Indonesia sets sights on Malaysian travellers


The Indonesian booth at MATTA Fair 2016 held in Kuala Lumpur

INDONESIA’s Ministry of Tourism has set a target for two million arrivals this year from Malaysia, Indonesia’s second largest source market after Singapore.

To achieve those numbers, Rizki Handayani, director for promotions South-east Asia, Ministry of Tourism Indonesia, said new destinations will be promoted to Malaysians, including East and Central Java, Lombok, Flores, Komodo and Yogjakarta, besides traditional destinations such as Jakarta, Bandung, Medan and Bali.

Rizki added that the ministry will be directing promotions at the travelling public as well as outbound agents by organising more fam trips, sales missions, and by participating at various MATTA (Malaysian Association of Tour & Travel Agents) travel fairs.

At last week’s MATTA Fair 2016 held in Kuala Lumpur, Indonesia was represented by a delegation of 50 sellers who were there to support 19 local outbound tour operators in Malaysia.

“Indonesia always had its appeal because of the cultural similarities and the availability of halal food,” said Raaj Navaratnaa, general manager of Johor-based New Asia Holiday Tours & Travel.

“We have also seen a growing trend of younger travellers, in their early 20s, choosing Indonesian destinations because of its affordability and its variety of experiences for adventure seekers, honeymooners, golfers and nature lovers.”

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