Japanese DMC Zenses targets luxury market

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Photo credit: The Ryokan Collection

JAPAN’s H.I.S. and R Project have joined forces to form a new luxury DMC named Zenses: Japan Ultimate Experience, targeting upscale, sophisticated travellers from around the world.

H.I.S. is one of the largest integrated travel agencies in Japan with 514 sales offices worldwide, while R Project specialises in luxury travel marketing and operates high-end Japanese inn consortium The Ryokan Collection.

The combined Zenses will feature tailor-made itineraries; specialised guides; luxury transportation services; private admission to famous temples, shrines and gardens; dinners and parties at heritage sites; private meetings with noteworthy artists and craftsmen; as well as admission to special galleries.

Shuichi Tezuka, general manager new business promotion at H.I.S., said: “I think the business potential of this market is huge. By utilising the know-how, manpower and marketing strength of H.I.S., combined with The Ryokan Collection’s domestic expertise, we aim to quickly establish the most exclusive DMC service in Japan.”

Concurring, Hiroki Fukunaga, founder and CEO, The Ryokan Collection, said: “This kind of DMC service – focusing on exclusivity, specialising in individuals, and with the ability to satisfy discerning travellers – is not so common in Japan yet. Our partnership with H.I.S. creates a travel agency with a high sense of value.”

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