PREFERRED Hotels & Resorts hit a milestone in 2015 by generating more than US$1 billion in reservations revenue on behalf of its member hotels worldwide, a 15 per cent increase over the previous year.
The group introduced a new consumer-focused brand strategy on March 4, 2015, while also adding 91 new properties across 35 countries to its global portfolio throughout the year.
Other highlights in 2015 included a 14-country public relations tour, the launch of the Preferred Travel magazine, available in each of the brand’s 650 member hotels worldwide, and the introduction of social media campaign #ThePreferredLife, which inspires travellers to pursue and share authentic, memorable travel moments.
Preferred also marked first-time presence in Israel, Ecuador, and Anguilla with the additions of The Carlton Tel Aviv, Royal Palm Hotel Galapagos, and Zemi Beach House Resort & Spa respectively, as well as enhanced its footprint in markets such as Barcelona, Rio de Janeiro, Sao Paulo, Florida and Seoul.
