Glamping on the rise in SE Asia

glamping

RECENT research released by C9 Hotelworks shows that more and more travellers to South-east Asia are choosing luxury tented accommodation, or glamping, as opposed to more traditional forms of lodging.

Data from C9’s Tented Accommodation Market 2016 report shows there are currently 29 properties consisting 533 tents in the region offering international standard products. Thailand and Indonesia are leaders with 12 and eight properties respectively offering glamping services in their own markets.

“If you trace back the roots of most of Asia’s resort and cultural destinations, backpackers were the earliest first movers into these locations. Today we have key travel disruptors such as low-cost airlines, flashpackers, millennials and a rising tide of tourists looking for authentic and local experiences that go beyond the four walls,” said Bill Barnett, managing director, C9 Hotelworks.

The report further states that most glamping properties are located in secluded areas, such as forest and beaches, and offer products with eco-friendly designs and activities relating to the destination. This high product differentiation has spurred a rebirth of tent accommodations and is why travellers are interested, it adds.

Price wise, the average tent in South-east Asia costs US$270 a night, while in Thailand, which holds almost 40 per cent of the region’s tent inventory, the average rack rate goes up to US$340 a night.

“We are seeing a broader range of traditional investors coming on-stream in newer destinations. Favorable development cost, short build times and ultimately, a drive led by customers who are looking for more authentic holidays are key motivating factors (for the trend),” explained Barnett.

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