Philippine hotel owners moving towards self-management


HOTEL owners in the Philippines are increasingly developing their own hotel brands instead of relying on international operators.

Ayala Land Hotels & Resorts, one of the country’s biggest hotel investors, with names like Mandarin Oriental, Raffles, Fairmont, Marriott and Holiday Inn managing its properties, is expanding its homegrown Seda from a business hotel brand to also offer resorts and serviced apartments.

Roughly 2,000 keys under the Seda brand are currently under construction with openings slated from this year till 2018, said Al Legaspi, president, Ayala Land, during the inaugural Hospitality Investment Conference Philippines organised last week.

Another hotel investor, Robinsons Land, which has nine properties across the Philippines under its own Go Hotel brand, plans to double its room inventory within five years.

SM Hotels & Convention too, already has homegrown hotels in Tagaytay and Batangas, and are open to investing in areas like Cebu.

As well, more upmarket brands – including Bellevue, Henann Group, Astoria, Acacia and those under Discovery Leisure Group – have managed to expand overseas after finding success in the domestic market.

Grancis Gotianun, assistant vice president of Filinvest Hotels, said he is “very optimistic (about the performance of domestic hotel brands) particularly in the next five years” as the country’s travel infrastructure continues to be built up.

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