ACCORHOTELS is targeting to operate 200 hotels in Indonesia by 2020, up 100 from its current portfolio there.
The group had recently opened its 100th hotel, Novotel Makassar Grand Shayla City Center, in October 2015.
Speaking at a media conference in Jakarta last week, Garth Simmons, CEO for AccorHotels Malaysia, Indonesia and Singapore said Indonesia is AccorHotels’ biggest growth engine in South-east Asia, and are entering into partnerships with the country’s tourism ministry, Garuda Indonesia and Telkom Indonesia as a key business strategy.
Confirmed projects in the pipeline include two Sofitel and five Pullman properties, one hotel each under the Grand Mercure and MGallery labels, over 10 Novotels and a handful of Mercure and ibis properties.
It also plans to open hotels in secondary Indonesian cities like Samarinda, Berau, Pangkalan Bun, Palangkaraya, Pekalongan, Cirebon and Gresik.
Rio Kondo, vice president, development, AccorHotels Malaysia and Indonesia, said: “We continue to look at new opportunities for hotels in eastern Indonesia.”
“The eastern part of the country offers big potential but accessibility and infrastructure are the challenge. Therefore, the opening of Novotel Makassar Grand Shayla City Center was a milestone for us, a hub to further grow in the area.”
