The recent IT&CMA in Bangkok that saw 14% more exhibitor participation, with a showcase of 297 leading destinations, CVBs and corporate brands from around the world, garnered thumbs ups from delegates across all categories as they accomplished set objectives during over 100 business, education and networking activities.
The spot-on buyer profile, successful garnering of leads, excellent organisation that resulted in strong business matches and productive discussions, as well as massive exposure outreach were among the reasons cited by satisfied exhibitors.
“This is a very important show to be part of. The organisers have been spot on with the buyer base and we were very happy with the number of buyers and meetings we had,” said Domingo Ramon C. Enerio III, Chief Operating Officer of Tourism Promotions Board Philippines. He and his team also took home the Stickiest Function Award, as voted by delegates, for staging a fun and memorable hosted dinner function for buyers and media, proving that their participation had undoubtedly gained Philippines invaluable marketing mileage.
“We obtained fantastic leads with these buyers. The ability of IT&CMA and CTW Asia-Pacific to connect us with such buying potential is the reason why we chose to return to the event. This is the platform that enabled us to achieve our business targets,” shared Edward Kwek, Business Events Manager, South & South East Asia of Tourism New Zealand.
“The PSA effectively found buyers with a mutual interest in meeting us, which translates to a higher percentage of business interest or lead potential,” said Anmi Luna, Director of Crowne Meetings Philippines.
Anake Boonjourn, Assistant Sales Manager of Novotel Phuket Resort couldn’t have agreed more, “The PSA system and Buyers profile gave us an insight into the buyers we were going to meet, and it helped in facilitating productive discussions. As a new exhibitor, the exhibition showcase was also a great opportunity for brand exposure.”
Korea Tourism Organization (KTO) that also took home the Stickiest National Pavilion Gold Award for the most impressive destination booth design, remarked, “We benefitted greatly from the business appointment structure. We were able to have fruitful meetings which will lead to future successful collaborations. The exposure outreach was massive as we met with many buyers from all around the world,” said Assistant Manager Changho Ham.
As returning and new exhibitors are starting to secure their space for next year, join them in booking yours before 31 December to enjoy early bird savings of 5% and more. Email sales.itcma@ttgasia.com for details.
To discover the highlights of IT&CMA 2015, click here. For more event information, visit www.itcma.com
