Technology: Shangri-La dons VR headsets as part of global sales strategy

technology-shangri-la-dons-vr-headsets-as-part-of-global-sales-strategyCredit: Shangri-La Hotels and Resorts

HAILED as the latest game-changing innovation in the video games and movie industries, virtual reality (VR) headsets have now entered the travel trade in a big way as Shangri-La Hotels and Resorts began the use of Samsung Gear VR across its 17 global sales offices.

According to a media statement, over a quarter of Shangri-La’s 94 properties already have 360-degree videos available for viewing on the headsets, with a full roll-out expected in 2016.

These devices, powered by VR technology company Oculus, are used primarily as promotional and education tools, allowing travel agents, meeting planners and potential clients the ability to virtually experience Shangri-La properties worldwide.

“Shangri-La is investing significantly in technology and the future of travel content, which is why we are embracing virtual reality on this scale,” said Steven Taylor, chief marketing officer of Shangri-La International Hotel Management.

“Travel experts play a critical role in their fields and the traveller’s decision-making process. This is why our first VR efforts are focused on them,” added Taylor.

“Their clients depend on them to ensure holidays, business trips and meetings are enjoyable and effective. Shangri-La’s VR experiences will enhance their knowledge about our hotels and their ability to sell with confidence to their clients.”

Those who have their own Oculus-compatible VR headset can also download and view the 360-degree videos from Shangri-La’s website.

Sponsored Post