HomeAway fully acquires Travelmob to sharpen focus on Asia

homeaway-fully-acquires-travelmob-to-sharpen-focus-on-asia

US-BASED vacation rental site HomeAway has fully acquired Singapore startup Travelmob this month, following its majority-stake purchase of the company back in July 2013. With the takeover, Travelmob will be rebranded as HomeAway.

As part of its continued plans to penetrate Asia-Pacific, Travelmob has launched 14 new localised HomeAway websites to cater to big travel markets such as China, Japan, India, Indonesia and South Korea.

HomeAway’s Asia headquarters will be based in Singapore, led by Travelmob’s co-founder Prashant Kirtane, now vice president of Asia at HomeAway. In his new role, Kirtane will report to Dan Lynn, HomeAway’s vice president of Asia-Pacific.

“Vacation rentals are immensely popular with families and groups, which is why HomeAway customers will generate US$14 to 16 billion in rental revenue this year,” said Lynn. “We see a huge demand for this type of unique travel experience in Asia, and are excited the Travelmob acquisition has significantly expanded our portfolio of properties in the region.”

Kirtane added: “Asian travellers are quickly catching on to the benefits of renting a whole house – from a money saving, comfort and also experience point of view. We’re seeing significant year-on-year growth driven primarily by women booking vacations for their families, from the likes of Japan, China, South Korea and Taiwan.”

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