SUNWAY Hotels & Resorts has appointed Augustine M Silva and TS Cheah as Sunway Putra Hotel’s senior general manager and cluster director of sales and marketing respectively.
Augustine M Silva (left) and TS Cheah. Credit: Sunway Putra Hotel
Silva’s immediate role is to lead the market launch of the newly refurbished Sunway Putra Hotel Kuala Lumpur.
Prior to this appointment, Silva, a Singaporean, was head of asset management and fund manager for Ascendas Hospitality Trust in Singapore. Based in Sydney, he was tasked with overseeing the Trust’s portfolio of hotels in Australia, China, Singapore and Japan.
Silva brings with him more than 25 years of international hospitality management experience, plus exposure in Asset and Fund Management. He has managed hotels in cities like New York, Seoul, Bangkok, Sydney and Singapore in positions such as general manager, regional director of operations, COO and vice president of property sales optimisation.
Cheah’s role will be to raise the hotel’s business profile and awareness following its multi-million dollar refurbishment. His focus is to drive business performance, create revenue-generating strategies for guestrooms, MICE and catering as well as position the hotel in key markets and segments.
Cheah was most recently the area director of sales and marketing for Shangri-La Hotels in Tianjin, Tangshan and Qinhuangdao.
The Malaysia national started his career with Shangri-La Hotels & Resorts in 1983 where he was attached to the Shangri-La Rasa Sayang Resort in Penang until 1991 before moving to Park Royal Hotel and Mutiara Beach Resort, both in Penang.
He is also tasked with spearheading the launch and opening of the 355-room Sunway Velocity Hotel in Kuala Lumpur in late 2016, and will be overseeing sales and marketing of all other Sunway Hotels & Resorts.
