(From left) Bernardo Godinez, director of Absolute Hotel Services, Aw Cheok Huat, chairman of Travelodge Hotels Asia, Jonathan Wigley, CEO of Absolute Hotel Services and Marcus Aw, vice president of Travelodge Hotels Asia.
TRAVELODGE Hotels Asia has entered into an agreement with Thailand’s Absolute Hotel Services Group (AHS) to form Travelodge Thailand, a joint venture to bring the Travelodge brands into the Land of Smiles.
Four brands will be entering the Thai market, namely Nano by Travelodge, One by Travelodge and Skye by Travelodge, alongside the main Travelodge brand. They range from lower to upper midscale properties with various design concepts.
Explaining the introduction of Travelodge into the Thai market, Jonathan Wigley, CEO of AHG, said: “Thailand continues to be one of Asia’s most popular holiday and business destinations. Travel and tourism is a key contributor to the Thai economy and the country’s GDP.
“Specifically, the midscale hotel segment that Travelodge and its three sub-brands operate in is expected to fit in well with the travel demographics of Thailand. We are excited to bring in a new international brand to Thailand and we target over 4000 keys in Thailand for Travelodge by 2020.”
There are currently close to 1000 Travelodge-branded hotels worldwide.
AHS also owns the Eastin Grand Hotels, Eastin Hotels & Residences, Eastin Easy and U Hotels & Resorts brands in Thailand, Vietnam, India, Middle East, Indonesia and Europe.
