Red Roof Inn Winchester, Virginia. Credit: Red Roof Inn
US-BASED Red Roof Inn has struck up a partnership agreement with Thailand’s Paragon Hotels to introduce its upscale economy hotel brand into Asia.
The first property in Thailand is set for a 2016 opening, with more hotels planned in major tourist locations across the country between 2017-2020.
“Red Roof is quality at a comfortable price and that’s exactly what the Thai travel market needed,” said Rajinder S Sidhu, Paragon Hotels. “We see Red Roof as a global brand that’s expanding rapidly, not just the best US brand, and we knew this was the right time to bring Red Roof’s value and quality to the market that’s not being serviced correctly.”
Red Roof chief development officer, Phil Hugh, added: “With the first series of locations strategically selected by Paragon Hotels expected to roll out throughout Thailand, Red Roof will have immediate brand density and exposure across the country.”
Hoping to create brand consistency and loyalty, Paragon Hotels said in a statement that its strategy will be to roll out a series of new-build hotels, deploying Red Roofs’ NexGen concept to ensure that the interiors and façades are immediately recognisable.
Targeting both leisure and business international and domestic travellers, Paragon Hotels hopes to eventually expand the Red Roof brand across Asia in Myanmar, Laos, Cambodia and Bangladesh.
Meanwhile, Red Roof has opened its first international location in Brazil in partnership with the Brazil-based Nobile Hoteis.
