LAURENT Recoura has been named Malaysia Airlines’ (MAS) new head of sales, effective from June 29.
A French national, Recoura brings to his new post more than 30 years of experience in the tourism and airline industry where he was focused on customer satisfaction and sales strategy.
As MAS’ head of sales, Recoura will develop and deploy customised sales and customer interaction and experience strategies.
He was most recently chief of commercial strategy at AirAsia Philippines; chief operating advisor and head of commercial group at Philippine Airlines; and regional director, Middle East, India, Africa at Continental/United Airlines.
Recoura’s appointment comes months ahead of MAS’ major relaunch expected this September.
