THE Netherlands Board of Tourism and Conventions (NBTC) has named Aviareps its marketing and PR representative in South-east Asia as the NTO looks to establish, widen and strengthen its brand engagement and awareness in the region.
The main focus of Holland’s promotional activities in the region will be centred on the Indonesian market, and secondly, Malaysia.
Aviareps Indonesia will act as Holland Tourism’s representative office and promote Holland Tourism among leading travel professionals and consumers through a number of marketing and public relations activities, with Aviareps Malaysia providing support locally.
The launch of a Destination Holland campaign in South-east Asia is scheduled for July 2015.
Andrew van der Feltz, NBTC Holland marketing, manager business development & operations, said in a release: “We are thrilled to introduce Holland to South-east Asia as a unique destination that combines genuine warmth and a welcoming environment for visitors who appreciate culinary and cultural experiences along with exciting shopping and family attractions.”
