L CAPITAL Asia’s Ku De Ta, perched atop the SkyPark of Singapore’s Marina Bay Sands, now sports the name Ce La Vi.
An abbreviation of the French phrase “C’est la vie,” which means “This is life”, the restaurant, bar and nightclub will also be renovated in phases from this month until September.
This follows the conclusion of Ku De Ta’s five-year-long legal tussle with a Bali beachfront club with the same name, which saw the court weighing in favour of the Bali outfit.
Speaking to TTG Asia e-Daily at the brand’s launch yesterday, Ce La Vi’s CEO Kirk Martin said plans for the name change had already been in the works before the court ruling.
He said: “(But) the lawsuit accelerated our plans to introduce a new name. We thought this was the right way to go as we are still young, and we can build a new brand. With the previous history (as Ku De Ta), it is also confusing for the customers as we may have different goals with the previous brand name.”
Ce La Vi aims to be “the international titan of lifestyle and sophisticated hedonism” through five core pillars: an iconic rooftop location, inspirational architectural design, a modern Asian menu, innovative cocktails, and entertainment by renowned DJs.
A new Ce La Vi venue will open next month in Hong Kong on the top three floors of California Tower, right in the heart of the Lan Kwai Fong dining and entertainment district.
Martin said: “With each venue occupying a distinctive soaring site with 360º views at iconic locations in key cities, Ce La Vi reimagines and reinvigorates the concept of the adult playground.”
Work is already underway to open the next Ce La Vi within the next five years in key cities such as Dubai and Taipei.
