MORE than a quarter of Asian travellers have their hearts set on summering in Europe this year, an option made even more attractive of late thanks to the cheaper euro.
Sojern’s Global Travel Insights Report for 1Q2015 captured travel data from over 800 million data points internationally and offers a glimpse into global travel trends for the summer season of 2015.
Europe is predicted to trump as the most desirable destination this summer, registering double-digit percentages of travellers in each region – North America, Latin America, Europe, Middle East and Africa, and Asia-Pacific – searching Europe online.
According to Sojern’s number crunching, 33 per cent of APAC travellers were mulling spending the summer holidays in Europe, with London being the most popular pick for a holiday. Paris was the next most preferred European holiday spot, coming fifth in a list still largely dominated by regional destinations.
Bali came in second, followed by Los Angeles, Singapore, Paris, Hong Kong, Bangkok, Sydney, Incheon and Tokyo, to round up APAC’s top 10 summer picks.
Among Middle East and Africa travellers, this was 45 per cent. One-fifth of North America travellers (22 per cent) and slightly more Latam travellers (30 per cent) wanted to go to Europe, while most Europeans intended to stay home to enjoy their vacation (71 per cent).
The report also found that APAC travellers preferred to travel in the months of June and July, and are also likely to take the shortest breaks this summer with trips planned for two days or less.
