Four Seasons debuts in Seoul in 2H2015

FOUR Seasons Hotels and Resorts will open its first property in Seoul later this year aiming to tap the popularity of the South Korean capital among tourists and business travellers alike.

The 25-storey Four Seasons Hotel Seoul, developed in partnership with Mirae Asset Global Investments, will open on Sejongro Square in the city’s CBD.

The property will offer 317 luxury guestrooms, an exclusive “speakeasy” bar and a number of high-end restaurants. It will also have a selection of meeting rooms, a saltwater swimming pool and a state-of-the-art fitness centre.

It will target Chinese and Japanese visitors, who form the majority of foreign tourists to South Korea, as well as domestic tourists. Its central location is also expected to appeal to business people.

William Mackay, senior vice president for hotel operations Asia-Pacific, told TTG Asia e-Daily: “We continue to focus on expansion to meet demand in regional and international business centres, as well as establishing a presence in gateway cities.

“We want to be where our guests want to go, as well as the places they come from, as we continue to build brand awareness in emerging markets, including South Korea.”

“Luxury travellers in South Korea today, and Asia in general, have higher expectations than ever and we are focused, company-wide, on continuously evolving our products and services to meet their needs,” he said.

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