IN A marriage between two of Asia-Pacific’s established hotel companies, Thailand’s Dusit International and Prince Hotels Japan have tied up in a marketing alliance.
Aiming to grow both companies’ reach in the region and beyond, the partnership, signed last week in Bangkok, will allow each side to benefit from the other’s local expertise and sales and marketing resources, while providing a platform for cross-selling, marketing and promotions.
Masanori Kobayashi, president of Prince Hotels, which is Japan’s largest hotel chain, commented in a release: “We expect that the synergies between Dusit, a company that delivers the ‘Gracious Hospitality’ of Thailand, and Prince Hotels which fosters the spirit of Japanese omotenashi hospitality, will successfully enhance international awareness of both brands.”
Likewise, Chanin Donavanik, managing director and CEO, Dusit International, said: “We are pleased to enter into his partnership with Prince Hotels as Japan is a key feeder market for Dusit across the group. This is especially significant as we prepare to launch our highly anticipated Dusit Thani Guam Resort in 2Q, the tallest building on the island and the newest resort to open since 1999.”
Dusit has long been keen to tap the Japanese market, which is among the top three inbound markets for Thailand and Dusit Hotels and Resorts. The hotel group established a Japanese centre at its Bangkok headquarters in 2002 and opened a regional sales office in Tokyo in 2013.
Prince Hotels operates some 51 hotels internationally, with properties also in China, Taiwan, Malaysia and Hawaii, and runs a further 28 golf courses and 10 ski resorts.
