IN A SIGN that the traditional establishments of the travel industry are flexible enough to accommodate the young tech-savvy upstarts of today’s market, Travelport has signed a distribution partnership with BeMyGuest.
The agreement is BeMyGuest’s first distribution partnership ever, reflecting tours and activities aggregator’s consistent stance of being open to working with the old guards of industry.
Its content has been integrated as a local content provider into Travelport Rooms and More, giving Travelport’s travel agencies access to BeMyGuest’s 6,700 tours and activities.
“There’s no doubt that tours and activities are the future of travel, and BeMyGuest has established a specialised selection of experiences which are growing in popularity and are in great demand with travellers. We pride ourselves on our breadth of content offering, and this partnership is a true example of how we provide travellers more choice by not only working with big players, but also supporting start-ups in the travel industry too,” commented Niklas Andréen, Travelport’s GVP hospitality, car and digital media solutions.
Said Blanca Menchaca, chief marketing officer of BeMyGuest, in a statement: “This is the first of many new global partnerships in BeMyGuest’s strategy to secure the best possible means to directly connect the travel industry with exciting local experiences.”
Specialists speaking at the PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 earlier this month had encouraged disruptive B2C digital platforms such as Airbnb and Withlocals and travel agencies to collaborate.
