Longhaul travel demand in full bloom for Lunar New Year holidays

CHINESE travellers are fully intent on making the best of the long Lunar New Year holidays, and Europe is set to reap the benefits of this, dominating the top five most popular destinations for group tours.

The Ministry of Transport China reported that the Chinese will make an overwhelming 2.8 billion trips during this period, up 3.4 per cent over 2014.

At the same time, 60 per cent of these travellers plan to take trips abroad, according to the China Tourism Academy.

The European continent is favoured especially by group tours from China, based on business reports from Kuoni. France is this year’s most popular destination, followed closely by Italy, while Switzerland, Germany and Spain round up the top five.

Independent travellers however, are sticking closer to home. GTA said that Thailand is the destination of choice for Chinese tourists, the result of pent-up demand from the political crises plaguing the country last year.

Hong Kong and Singapore are next on the list, followed by Australia, and Italy in fifth place.

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