PREFERRED Hotel Group (PHG) has introduced a collection of villas, bungalows, condominiums at established hotels and resorts, specifically to cater to luxury consumers who cannot decide between a residence of hotel for their next trip.
“Preferred Residences allows us to satisfy a growing demand from our guests who want access to the private residence experience but are also resistant to relinquishing the convenience of staying in a luxury hotel or having to subscribe to a membership-based service,” said Lindsey Ueberroth, president and CEO, PHG.
Preferred Residences properties feature expansive living spaces, state-of-the-art kitchens and custom furnishings. Some will also offer spacious outdoor areas, private pools and free benefits such as resort car services.
Guests will enjoy priority access and privileges at each Preferred Residence property, such as reservations for prime tables at Michelin-starred restaurants.
A team of expert concierges will also support guests in matching their needs to a suitable residence and in coordinating events. Guests may also get additional benefits through the iPrefer guest loyalty programme.
The collection currently comprises 18 hotels and resorts all of which are existing members of PHG’s Preferred Hotels & Resorts or Preferred Boutique brands, including Alpina Gstaad inSwitzerland; Casa de Campo in the Dominican Republic; Castello di Casole in Italy; and Essque Zalu Zanzibar in Tanzania, among others.
