KIDZANIA, an indoor family education and entertainment centre offering job role-playing opportunities for children aged four to 14, has confirmed the launch of its Singapore version for 2H2015.
According to owner and developer Themed Attractions and Resorts, 23 local industry partners have been secured at press time, such as SPH Radio’s Kiss92, 7-Eleven and Abbott. The company aims to have at least 30 industry partners by the attraction’s opening.
The 7,600m2 KidZania Singapore on Palawan Beach in Sentosa will be the brand’s first free stand-alone KidZania building and will be able to accomodate up to 1,500 visitors, with a 500,000 visitor population base expected annually.
When asked about Kidzania’s collaboration with tour operators, Leong Yue Weng, mayor of KidZania Singapore, said: “We are already working with WTS Travel, one of our local industry partners, offering role-playing opportunities for children.
“We are in the process of seeking partnership with inbound travel agencies for packages by which we can reach out to regional countries.”
Pricing has so far not been confirmed as TTG Asia e-Daily understands, but family and birthday party packages are already in the pipeline. Collaboration with local schools is also being discussed with a separate package in the making.
Including Singapore, KidZania facilities are under development at eight locations in London, Moscow, Manila, Doha, Busan, the US and New Delhi.
