THAILAND Convention and Exhibition Bureau (TCEB) yesterday launched at IT&CMA its US$3 million Thailand Connect the World Campaign for 2015.
The campaign, which leverages last year’s Thailand Connect campaign, is now global. However, the bureau will first focus on Asian markets, which currently account for about 70 per cent of MICE visitors to the country, followed by Europe and the US, said Vichaya Soonthornsaratoon, director of meetings, incentives and conventions.
“We are continuing with our incentives for MICE planners (until end-2015),” she said. “These include Meetings Bonus, which provides VIP treatment for delegates and financial incentives on top of our other incentives for group sizes of more than 200, 500 and 1,000 delegates.”
The Mega Events…Sustainable Challenge incentive also provides additional support of one million baht (US$30,800) for groups of 1,000 pax up.
“We are also providing PR and marketing support for mega events, but this will be decided on a case-by-case basis,” she said.
The bureau is targeting more than one million MICE visitors next year, up 17 per cent on the forecast for fiscal year 2014. These would hopefully generate spending of US$3.6 billion, up 22 per cent from this year’s target of US$2.9 billion. TCEB’s fiscal year runs from October to September.
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