Taipei promotes ‘BMW’ travel

SINGAPOREAN and Malaysian travellers are being told to Travel by ‘BMW‘ in Taipei, a campaign encouraging tourists to get around the Taiwanese city by bus or bicycle, metro, or walking.

The Taipei city government will introduce affordable BMW itineraries at upcoming consumer travel fairs in Singapore and Malaysia – the NATAS Fair held on August 29-31 and MATTA Fair from September 5-7.

The new campaign highlights Taipei’s tourist-friendly infrastructure including the soon-to-launch 12 metro lines, 4,000 public buses, and over 190 YouBike rental spots.

Explaining the service, Tien-long Sun, commissioner, Department of Information and Tourism, said: “Our YouBike service is promoted as a green LOHAS (Lifestyles of Health and Sustainability) tool. Visitors can rent a bike from their starting point and return it at their desired destination.”

Such flexibility has made exploring the city hassle-free, he added. YouBike rentals are available within each of the city’s administrative districts.

In Singapore, it will promote itineraries such as a 4D3N tour visiting New Beitou for hot springs and culinary highlights to families, tours to shopping central Ximending and cable car rides for backpackers.

For the Malaysian market, BMW itineraries include halal-certified hotels and restaurants.

Taiwan welcomed 394,326 Malaysian travellers last year, and has a total of 52 accredited halal restaurants in Taiwan, 21 of which are in Taipei. More hotels, such as City Suites-Taipei Nandong, The Landis Taipei Hotel, Palais de Chine Hotel, Ambassador Hotel Taipei, Regent Taipei and Atami Hotel Taipei, are upgrading to offer Muslim-friendly amenities.

Taipei also features 6,000 free Wi-Fi hotspots that visitors can access by registering with their passports at visitor centres.

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