PATA today released The Rise of the Young Asian Traveller report, revealing the key travel habits and attitudes of Asia’s future travellers in order to help tourism professionals understand the need to engage young people as consumers and employees of the industry.
Crucial information covered in the report include: their dream destinations (France, the US, Australia, Japan, and Italy); why youth travel does not always mean ‘budget travel’ in Asia; what the leap to mobile technology will mean for travel providers across the region; how low cost carriers have capitalised so successfully on the youth market; why the most sophisticated tourism boards look to attract students as well as leisure travellers; who exerts the biggest influence on young Asians’ travel decisions; and why it is important to start reaching the next generation of your brand’s consumers today.
PATA CEO Martin Craigs said: “This report highlights very effectively why Asia’s top destinations and tourism brands need to sit up and take notice of young consumers and their travel tastes. Today’s young travellers will very quickly become business and family travellers, so it is important to show them your trust and loyalty from a very early stage.”
The Rise of the Young Asian Traveller can be purchased at the PATA Online Store.
The report is based on participation from almost 3,000 travellers between the ages of 15 and 34 in an online survey distributed across 13 countries in North-east and South-east Asia, including China, South Korea, Japan, the Philippines, Thailand, Vietnam, Indonesia and Malaysia (TTG Asia e-Daily, February 20, 2014).
