BINTAN Resorts International has inked a collaboration with Changi Airport Group (CAG) in a bid to increase the appeal of Bintan as a twin destination with Singapore and boost sales among its already expanding Chinese market.
As part of the inaugural joint initiative between both parties, running from mid-May to end-July 2014, every China-originating visitor will be given a S$20 (US$16) Transit Rewards@Changi shopping voucher upon check-out from any resort in Bintan Resorts.
The voucher can then be used at participating outlets within Changi Airport upon the visitor’s return trip home.
Bintan Resorts’ director of marketing, Asad Shiraz, told TTG Asia e-Daily: “The idea was conceived some three months ago and discussed extensively with CAG. Should it achieve good response and enhance the appeal of both Changi airport and Bintan Resorts, we may decide to extend it.”
Asad added: “The initial response from the trade has been very positive. They have indicated that such extra benefits for Chinese travellers will help somewhat ease the current anxiety about travelling to our part of the world. Singapore remains attractive and desirable but having the option of combining the trip with Bintan makes it even better.”
In 2013, China inbound for Bintan Resorts reached a new high with 16.7 per cent growth year-on-year to hit nearly 50,000 visitors.
With this and other planned initiatives the company is targeting 20 per cent growth for this year, said Asad.
“We have stepped up engagement with the trade in this (China) market and are working with selected partners to give greater visibility to Bintan Resorts-Singapore packages; we are also in the midst of putting up a Chinese language website and exploring new ways to engage Chinese consumers through e-channels.”
Asked if Bintan Resorts is planning to attract other markets, he revealed: “Yes, together with CAG we are keen on extending this offer to other markets of mutual interest and scope for growth. We will evaluate the results from this exercise, finetune if necessary and extend it to other markets. Under consideration are the Indian and Russian markets.”
