Tourism50 urges rediscovery of Singapore’s familiar attractions

SINGAPORE Tourism Board (STB) today launched Rediscover, the second wave of its 50thanniversary celebrations, shining the spotlight on long-standing icons that may have been eclipsed by the city’s string of recent openings.

Running from April to October, there will be carnival-style events, behind-the-scenes tours, sports-oriented activities as well as art, heritage and architecture talks and tours.

STB assistant chief executive, experience development group, Melissa Ow, said: “It’s not always about discovering the new, but (it’s) also important to help people revisit, reconnect and understand that there is really so much that we offer as a city, as a destination.”

As it commemorates 50 years of tourism development and promotion, STB wants locals to reacquaint with established attractions as well as build a better understanding of the tourism industry and the careers it has to offer.

However, Ow said that the invitation is extended to overseas visitors as well. Promotions will be carried on STB’s marketing platforms, but as capacity on many of the tours is limited, registration has to be on a first-come, first-served basis, she pointed out.

Kicking off next Easter weekend is an egg-themed carnival at Jurong Bird Park, Singapore’s first major attraction.

Other highlights include a back-of-house tour which showcases how Singapore’s cable car system operates, access to the zoo’s hospital and kitchen to see how animals are cared for, an exclusive view of the iconic rotunda and dome at the National Museum and cruise ship open-house visits.

There will also be opportunities to see the soon-to-be-opened Singapore Sports Hub, with guided tours led by local sporting personalities such as C Kunalan.

The first phase of Tourism50 – Reminisce – was launched last month and focused on evoking memories of older attractions such as Haw Par Villa. The third phase – Celebrate – will feature festive light-ups and events leading up to the country’s 50th year of independence next year.

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