GEG Travel, owned by GEG Europe and set up in 1988 by Chinese owners to cater to overseas Chinese travelling in Europe, is establishing a third office in China and expanding its European tour programme to include South-eastern Europe.
GEG will open in Guangzhou in September to tap outbound travellers from the province. Hong Kong-based director, Kenneth Tang, described Guangzhou as a market with “very big potential”, in particular for its mid- to high-end products and family charter tours.
GEG entered China in 1993 and operates one office each in Beijing, Hong Kong and Shanghai.
GEG, headquartered in Rotterdam, operates seat-in-coach European tours with guaranteed departures and is known for its five week-long, “hop-on, hop-off” itineraries covering different parts of Western Europe that allow travellers to join the looped tour at any designated city at a specified time and meeting point or combine different itineraries.
“Travellers just pay 68 euros (US$94) a day, which covers the coach transportation, a guide, a three-star hotel stay and breakfast. Hotels used include Holiday Inn, Holiday Inn Express, Park Inn by Radisson, Novotel, Ibis, Hampton Inn, Meliá, DoubleTree by Hilton, and Sheraton,” said Tang, who added that GEG also offered services such as transfers to and from non-designated meeting points.
GEG has partnered Obzor Putovanja Holidays, which represents Star Alliance member Croatia Airlines, in Zagreb to promote South-eastern Europe.