Melia plans Asian expansion with Innside debut in Indonesia

MELIÁ Hotels International will roll out its first Innside by Meliá hotel in Asia when the 258-room Innside Yogyakarta opens in early 2015, expanding the brand’s presence beyond its current European stronghold.

The Indonesian hotel will also mark the biggest property to launch under the Innside by Meliá brand, which is so far only operating in major cities in Spain and Germany, with Denmark and the UK soon to be added into the portfolio.

Comprising a mix of four- and five-star properties with “their own character, unique architecture and avant-garde design”, Innside by Meliá properties are conceived as technology-driven urban hotels, with facilities such as multi-functional events rooms and a lobby bar that is the “centre of energy”.

Apart from six hotels in the pipeline for China – which also includes a Innside by Meliá in Zhengzhou (TTG Asia e-Daily, January 13, 2014) – the Spanish hospitality chain has other properties launching in Indonesia and Vietnam later this year, according to a company spokeswoman.

The 300-room Meliá Surabaya will form part of a large leisure complex that includes a golf course and shopping mall.

The 150-room Meliá Danang, which will include 10 villas and a spa, is located on Non Nuoc beach near Hue and Hoi An.

Sponsored Post