AN enhanced inflight entertainment system allowing passengers to stream movies directly onto their personal devices will be among SilkAir’s new offerings as the regional carrier marks its 25th year of service in 2014.
Leslie Thng, chief executive of SilkAir, revealed that eight of the 54 Boeing 737s the airline has on order will be delivered this year.
The aircraft’s bigger engine capacity allows flights to go up to 6.5 hours, up from the current five. “We are looking at market interest to decide on new destinations and this (new aircraft) is an opportunity we can use to look at further points,” Thng said.
SilkAir has revealed deployment plans for the B737-800 aircraft, with the B737-800 deployed to Siem Reap and Danang starting April 28 (TTG Asia e-Daily, January 7, 2014).
SilkAir will also be introducing an enhanced inflight entertainment system by 2H2014 – allowing passengers to stream movies, TV programmes and music directly onto their personal devices – following a successful pilot trial that began in December.
Thng said: “With longer flight durations, we want to give our customers more inflight entertainment options to keep them occupied onboard.”
SilkAir’s vice president operations, Goh Boon Hwee, said passengers can look forward to streaming over 20 movies and TV programmes across different genres in all flights for free when the programme is fully implemented.
Goh said: “This is something we know that every passenger wants and it is neccesary for us to provide.”
The carrier is due to mark its silver anniversary this year with a number of activities, including a 25-hour flight simulator event that tracks the actual delivery route of a B737-800 plane into Singapore and special promotional deals for consumers.
SilkAir will also enter the social media space by launching official Twitter and Instagram accounts in 2014.
