Sunset photo of Munich, where Eka Voyages has an operations office — Credit: Bavaria Tourism
INBOUND tour operator Panorama Leisure France is now Eka Voyages following a strategic rebranding aimed at nurturing business from Asia.
Managing director, Eka Moncarre, who has helmed the company since its inception in 2011, explained: “We rebranded the company because we wanted to work with more outbound travel consultant partners from South-east Asia and Asia as we wanted to develop more inbound markets from these regions to Europe.
“The name Panorama Leisure France gets confused (with) Panorama Tours Indonesia, thus this was also why I decided to rebrand.”
Moncarre said her company used to be Panorama Tours Indonesia’ sole groundhandler for Indonesia, but is now looking to work with other outbound agencies from Indonesia and South-east Asia as well.
To bring in more business from Asia, Eka Voyages has set up sales offices in Shenzhen, New Delhi, Manila and Jakarta, all of which began operations on January 1. Another one in Ho Chi Minh is on the cards and expected to open in February.
The company also has operation offices in a slew of European destinations, and according to Moncarre, “can provide Indonesian-, Malay-, Chinese- and Vietnamese-speaking guides in all of Europe”.
China, India and Indonesia were Eka Voyages’ biggest source markets in 2013, and the company would continue to target these countries this year, as well as the Philippines.
“China has strong buying power compared with South-east Asian countries. Chinese tourists are ready to buy luxury package tours,” remarked Moncarre.
