SOUTH Korea’s interactive Trickeye Museum is due to land on Singapore’s shores by mid-2014, marking the first time the concept is travelling outside of its home country.
Spanning an area of 800m2, the museum will be located within Resorts World Sentosa (RWS), and feature six theme zones boasting 80 three-dimensional paintings and optical illusion masterpieces that allow guests to not just view the paintings but walk into them and become part of the masterpiece.
Sujin Seong, director of Trickeye Museum, said: “Since we initiated this popular concept in Seoul back in 2010, we have always aimed to expand the footprint of Trickeye beyond the shores of South Korea.
“As a key tourism hub, Singapore was the obvious choice, and we believe that Trickeye Museum will complement RWS’s existing offerings and provide more compelling reasons for tourists from around the world to come visit.”
While the concept originated in South Korea, the Trickeye Museum here will take into account the unique aspects of Singapore, including the city’s thriving ecosystem of nature and wildlife, and transfer them into the artworks on display.
The six zones in this museum will cover the themes of Love, Circus, Masterpiece, Safari, Fairytale and Adventure, blending Eastern and Western influences to reflect the culture of Singapore.
Clement Ng, assistant communications manager of RWS, said: “The target audience is basically everyone and we have observed that guests love to take pictures at our attractions. Trickeye serves that purpose very well.”
According to Ng, the Trickeye Museum in Seoul attracted 500,000 visitors in 2013 alone, and RWS expects the Singapore edition to match that figure or surpass it.
Goh Chye Boon, executive vice president of resort operations at RWS, said this museum will be one of the anchor tenants at the resort’s waterfront. He revealed that RWS plans to develop a Korean cluster at the waterfront stretch to include more Korean F&B and fashion outlets when the museum opens.
