Accor hails ‘record-breaking’ year in Indonesia, strengthens upscale offerings

ACCOR will be opening 17 hotels across Indonesia, including Jakarta, Surabaya, Bali and Makassar, next year and at least 11 more in 2015.

With 73 hotels and 14,366 rooms expected to be operating in the country by year-end, the group is closer to achieving its target of running at least 100 hotels with 20,000 rooms by 2015.

With this expansion, Accor intends to strengthen its presence in the luxury and upscale hotel market in Indonesia.

In a press conference in Jakarta yesterday, Gerard Guillouet, senior vice president for Accor Malaysia, Indonesia and Singapore, said: “This year marks the entry of Accor’s luxury brand with Sofitel Bali Nusa Dua, which opened briefly to host the heads of states during the APEC Summit in October and will be fully opened this month.”

In the upscale segment, three Pullman properties will be under construction in the next three years, adding to the existing three in Jakarta and Bali.

Guillouet said: “This year marks a year full of record-breaking expansion for Indonesia. Accor has opened 18 new properties, from upscale to budget, bringing the hotel network to 73 properties in 24 cities by the end of the year.

“This is also a record-breaking year of contract signing. As at end-November, 71 new contracts have been signed to open (new properties) over the next three or four years.”

Accor also recorded five management takeovers this year, with The Royal Surakarta Heritage (Solo), MGallery Amarterra Villas Nusa Dua (Bali), Grand Angkasa Medan, Manado Tateli Beach Resort, and The Hills Bukittinggi now being managed by the group.

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