Far East opens Amoy boutique hotel on home ground

SINGAPORE’S Far East Hospitality has opened a second hotel in two months, its latest venture being a 37-room boutique heritage hotel, whose entrance is the temple-turned-museum Fuk Tak Chi at Far East Square.

Located in the heart of the CBD along Telok Ayer Street, Amoy has been designed to reflect the fact that the area is one of the first stops for immigrants coming from China.

For example, Chinese family names can be found on walls and doors, while rooms feature unique elements such as opium beds and painted porcelain basins.

There are two room categories – cosy single (16-19m2) and deluxe double (21-24m2) – which are now priced at S$218++ (US$174++) and S$268++ as part of an opening promotion until February 9, 2014.

Far East Hospitality (FEH), CEO, Arthur Kiong, said: “Just like how early migrants were picked up by their loved ones upon arriving on Singapore’s shores, we also make it a point to welcome all our foreign travellers from the airport.”

Besides the free airport-hotel transfers, other personalised touches include a choice of breakfast items that will be delivered to rooms every day as well as museum tours. However, due to the space constraints, there are no facilities such as a gym or pool.

Kiong revealed that the plan is to expand the hotel to around 100 keys, which would take two years to complete.

Amoy guest service manager, Trinh Tran Chau, said despite no promotions since opening a month ago, the hotel has been averaging 50-60 per cent occupancy, running full house on two occasions.

“We have been getting many travellers from Australia and Europe, who like the heritage aspect. We even had corporate guests who stayed for two weeks,” she added.

The hotel has been selling direct and through OTAs, although it will also be intending to work with local tour operators.

Having just opened the Village Hotel Katong last month (TTG Asia e-Daily, November 5, 2013), FEH will also be unveiling a refurbished and repositioned Rendezvous Grand Hotel Singapore next month, which will bring in more artistic and cultural elements associated with its Bras Basah locale.

Following its joint ventures with The Straits Trading Company Singapore (TTG Asia e-Daily, October 29, 2013) and Toga Group Australia (TTG Asia e-Daily, July 3, 2013) this year, FEH’s portfolio has swelled from 18 to over 80 hotels and serviced residences in eight countries, becoming a “global player”, explained Kiong.

He told TTG Asia e-Daily that FEH is looking to grow its presence in Europe and China, now that it has properties in Germany, Denmark, Hungary and one in China.

Closer to home, FEH will welcome guests at its all-suite Oasia Kuala Lumpur in 3Q2014, while Oasia Downtown is slated to open in 2015/2016 in Singapore.

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