THE Ritz-Carlton Hotel Company yesterday introduced a children’s programme at its worldwide properties, in partnership with Ocean Futures Society.
Ritz Kids aims to delight The Ritz-Carlton’s youngest guests with an engaging and immersive experience that builds upon the adventures of travel at 84 of the company’s hotels.
“We are very excited to continue our highly successful relationship with a unique individual whose entire life has been spent dedicated to preservation of the environment, with particular attention to marine conservation and education,” said Herve Humler, president and COO of The Ritz-Carlton Hotel Company.
The new global brand standard for children’s programming includes robust activities for resorts, in addition to multiple touch points for children at city and urban properties.
The refined luxury experience for young guests aged four to 12 provides a differentiated programme which engages children to explore the world around them.
The content of Ritz Kids is based on the four pillars of water, land, environmental responsibility and culture. Examples of activities include searching for indigenous birds in the wild, exploring gardens as part of food fun, playing games to learn about various types of fish, and learning about local cultures, myths and legends.
