THE hotel management subsidiary of Shun Tak Holdings, Artyzen Hospitality Group, has set up a joint venture operating company with citizenM hotels to introduce and manage the rollout of the brand in Asia.
Artyzen citizenM Asia shall own the perpetual rights and concept to the brand in Asia exclusively and will grow the brand distribution through hotel management agreements with owners and investors.
“We already have a strong team of industry experts under Artyzen Hospitality Group with offices in Hong Kong, Macau, Singapore and soon, Shanghai. This will provide citizenM hotels with ample resource and market knowledge to support the expansion of the brand in Asia,” said Robbert van der Maas, president of Artyzen.
Launched in 2008 in Amsterdam, The Netherlands, citizenM is the brainchild of Rattan Chadha, founder and former CEO of fashion brand Mexx. “With the success we have had in Europe, it is natural that our next growth phase be in Asia. Choosing the right partner was our main strategic priority and we are ecstatic to be able to partner with Artyzen who are innovators themselves and have the resources to grow citizenM in Asia,” said Chadha.
citizenM hotels have recreated the modern traveller’s lobby experience by introducing the living room concept, which presents multiple zones to relax, meet and work. Living rooms are filled with art and designer furniture, while the F&B concept, canteenM, features a full cocktail bar and high-quality food 24/7. Rooms are a combination of modern design, user-friendly technology and functional space.
citizenM currently has hotels located in London, Glasgow, Amsterdam City and at Amsterdam Schiphol Airport. In early 2014, the group will open its first property in New York and Rotterdam. Current hotels under development include three more properties in London, Paris and New York. In addition to the Asia rollout, the group has plans to expand in major cities like Milan, Barcelona and Istanbul.
