A MASSIVE refurbishment of The Sukosol, Bangkok has resulted in a 40 per cent growth in meeting and conference business, according to the hotel’s top level personnel.
Executive vice president, Marisa Sukosol Nunbhakdi, said the renovations had brought about a “real surge in incentives as well as many more…events from China, (South) Korea and even Europe”.
Speaking to TTGmice e-Weekly, Songsri Toperngpong, vice president – sales & marketing of The Sukosol, Bangkok, said: “A lot of our European MICE business is coming from the east, from markets such as Poland and Romania. I believe that this emerging interest in Bangkok from Eastern European markets is due to clients’ desire to experience new destinations, and South-east Asia is relatively fresh.”
Besides refurbishment of guestrooms, F&B venues, meeting rooms and public spaces – a project that carried a 400-million baht (US$12.7 million) price tag – the hotel has also invested in human resource development through an extensive training programme aimed at raising MICE service standards to a global level.
The hotel has also leveraged its award-winning F&B team to develop a number of innovative themed parties and meeting breaks to enhance delegates’ experience.
Songsri said the hotel, which belongs to home-grown hospitality group, Sukosol Hotels, has plans to expand its global sales presence to maintain growth momentum.
“We have sales representatives in several countries today, such as Japan, Australia and Italy, but we need to keep growing. We are now looking to establish sales representation in Russia and China.
“We are especially interested in tapping China, as it has contributed a lot of MICE traffic to our properties in Bangkok and Pattaya,” she said.