CHENGDU Cultural Tourism Group (CDCTG) has signed a three-year strategic memorandum for cooperation with Ctrip, Visa Worldwide and TripAdvisor to promote the Chinese city on various platforms.
Under the agreement, Ctrip will take over international promotion efforts for Chengdu, especially in Taiwan and Hong Kong. Jennifer Lan, deputy general manager for Ctrip, said: “We have been working with CDCTG before, but this official partnership symbolises a long-term strategic partnership.
“We have established a special expert group to conduct multiple field research and come up with the first (themed) travel routes characterised by cultural features.”
Visa will bank on China’s new policies for 72-hour visa-free transits for international tourists in cities such as Beijing and Shanghai to roll out a marketing campaign with themed activities.
Meanwhile, TripAdvisor will launch a dedicated destination marketing organisation page on its website for Chengdu.
