MARINA Bay Sands (MBS) has sealed a three-year partnership with Messe Berlin, organiser of the ITB Asia, and will host the annual B2B tradeshow from 2014.
The next three editions of ITB Asia will take place at MBS’ Sands Expo and Convention Centre, from October 29, 2014, October 21, 2015 and October 19, 2016.
Under the new agreement, MBS also becomes ITB Asia’s official hotel partner and will host international buyers, opening receptions, VIP C-suite lunches, and offer free Wi-Fi to all delegates.
Nino Gruettke, executive director, ITB Asia, said: “MBS offers ITB Asia a unique value proposition, including accommodation for attendees as official hotel partner and world-class conferencing facilities as official venue. The venue’s prominence together with ITB Asia’s reputation as a leading trade show will help to attract and grow leisure, MICE and corporate industry partnerships.
“This partnership also provides ITB Asia with the space we need to grow this industry platform over the next few years, and expand our exhibition and conference programme to reach out to more delegates and exhibitors worldwide.”
This year, ITB Asia is scheduled to run from October 23-25 at the newly-refurbished Suntec Singapore.
