FORMER employees of Orizonia, one of Spain’s leading integrated travel groups and Asia specialists until its collapse earlier this year (TTG Asia e-Daily, March 5, 2013), have set up a travel agency catering to Spanish outbound to Asia.
Called Taorana, the Madrid-based company is aiming at the medium to high-end of the market with accommodation in four- and five-star hotels, according to Antonio González, a Taorana co-founder.
“People who have this kind of purchasing power are less affected by the (European debt) crisis,” he noted.
The company has launched its new website, offering nearly 100 standard options in tours sorted by destination, activities and key dates.
“Sometimes people don’t know what to do in a destination, so we put forward a calendar with the months of the year and the destinations recommended by dates,” explained González.
Sample holidays include a nine-day stay in Baa Atoll, the Maldives, and a 13-day route exploring European influences on China over the ages. Prices start at 1,260 euros (US$1,677) for a week-long trip through India’s Golden Triangle. The company also offers tailor-made trips.
One of Spain’s top four operators to Asia at the peak of the outbound market, what was left of Orizonia’s business after the economic crash was absorbed by rival Barceló Viajes at the beginning of 2013.
But the sale excluded Orizonia’s former Asian outbound operations, which were carried out mainly under the Kirunna and Iberojet labels.
