SHUN Tak Holdings has raised the curtains on the group’s first branded hotel management company, Artyzen Hospitality Group (AHG).
According to a media statement from Shun Tak, AHG will develop a collection of its own luxury hotel brands catering to different lifestyles and offer management solutions to hotel owners and developers, including Shun Tak’s own properties.
AHG will be led by Rogier Verhoeven, executive director of Shun Tak Holdings, who will be supported by Robbert van der Maas, president of AHG and Jerry Huang, president of AHG Greater China.
Shun Tak managing director, Pansy Ho, had confirmed that the group was working on establishing its own management company in an interview with TTG Asia e-Daily earlier this year (TTG Asia e-Daily, May 20, 2013).
Said Ho in the statement: “The (tourism) market is gaining sophistication at such a dazzling speed that established multinational hotel brands have difficulty keeping pace. This has created a window of opportunity for us, as we have accumulated a wealth of experience in the region and insights on the consumption patterns of Chinese travellers.
“Creating our own hotel brands now makes sense as it naturally complements our existing businesses, with the various real estate and hotel investments in our pipeline.”
Shun Tak has also since come onboard as an equal-share investor in Jetstar Hong Kong, joining Qantas Group and China Eastern Airlines (TTG Asia e-Daily, June 7, 2013).
