Little Red Cube brand makes international debut

QUAY-SIDE retail lifestyle and family entertainment complex Little Red Cube became the flagbearer of Puteri Harbour in Nusajaya, and the pioneer property under the Little Red Cube brand when it launched on Wednesday.

Located strategically at the waterfront marina of Puteri Harbour, Little Red Cube is within walking distance to the new ferry terminal that opened in May, from where four ferry services traverse the one-and-a-half-hour distance to Batam daily. Ferry services linking Puteri Harbour and Singapore will commence in July.

Little Red Cube is also a 25-minute drive from Senai International Airport.

Destination Resorts and Hotels (DRH) COO, Eddy Leong, said the company expects to attract domestic and South-east Asian visitors, as more than 75 per cent of flights into Malaysia come from the region.

He added that the plan is also to build up awareness of the Little Red Cube brand among the urban population and then export it overseas. There is no time frame set for brand expansion at the moment.

Developed by DRH to the tune of RM500 million (US$161.9 million), Little Red Cube comprises two indoor theme parks, Hello Kitty Town and Little Big Club, Traders Hotel Puteri Harbour, and a host of retail and F&B outlets.

Luxury Tours Malaysia manager, Ganneesh Ramaa, said: “All the while, Nusajaya (has been) part of a day programme with a visit to the Puteri Harbour Family Theme Park. With the opening of Traders Hotel (TTG Asia e-Daily, May 31, 2013), we can now do overnight packages in Nusajaya and even combine Puteri Harbour with a day trip to Singapore and a stay at Traders Hotel Puteri Harbour.”

Similarly, Saini Vermeulen, head of international sales at Panorama Tours Malaysia, remarked: “The opening of Traders Hotel Puteri Harbour will further enhance our twin destination theme park packages combining Singapore and Johor, as we can now sell Puteri Harbour as an overnight destination.”

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