SINGAPORE Airlines (SIA), Changi Airport Group (CAG) and South African Tourism have signed an agreement to collectively invest S$1 million (US$800,154) for the promotion of travel to South Africa.
The sum, which will come in cash and in kind, will go towards advertising, campaigns and fam trips for media and trade representatives over the next one year.
SIA operates daily flights to Johannesburg and four-weekly flights to Cape Town, out of Singapore Changi Airport.
South African Tourism CEO, Thulani Nzima, said: “We have aggressively sought tourism growth from emerging markets such as Australasia, a region in which we grew 25.1 per cent and attracted 541,253 tourists in 2012.
“Singapore is an extremely important hub for us in the Australasia region and this agreement with Changi Airport and SIA is part of our commitment to co-operate with some of the world’s leading global tourism industry players to stimulate growth to South Africa.”
