OAKWOOD has picked a new colour for each of its brands in Asia, launching a summer promotion and consumer campaign to promote its properties.
Oakwood Premier is associated with peacock blue, Oakwood Residence, forest green and Oakwood Apartments, mandarin orange.
Eric Ow, spokesman for Oakwood Asia-Pacific, explained that the shift to the brands’ new colours would take place in a gradual and subtle way. “You won’t see our residences suddenly painted all green, for example, but in some decorations and amenities,” he said.
“We also organise themed activities and gifts to introduce and (allow guests) to interact with the new colours. At the Oakwood Premier Cozmo Jakarta, for example, the residents are delighted with a teal macaroon exclusively prepared by the signature restaurant,” Ow revealed.
The company has rolled out the Oakwood’s Color of Summer promotion, featuring special deals for stays in any of its 25 properties, while a new consumer campaign, What’s My Color, has also been launched, inviting the public to share in words, photos or videos what the colours mean to them.
