WORLDHOTELS is bringing its branded hotel concept to Indonesia, kicking off plans to open 30 Worldhotels in the country with the announcement of Worldhotel Balangan, which will launch in early 2014.
The chain has also recently signed for a second property in Bali, offering 200 rooms and villas in Pecatu.
Roland Jegge, executive vice president, Asia-Pacific, Worldhotels, said: “Since launching the Worldhotels branded hotel concept two years ago, we now have 16 branded hotels coming to 20, and half of them are in Asia.”
To grow the Worldhotels brand in South-east Asia, the chain has linked up with Tauzia Hotel Management in Indonesia.
“While Worldhotels is (in charge of) global sales and marketing, Tauzia provides technical assistance, management and operational consultancy. I’m happy to announce that our first branded hotel in Indonesia will open in 2014,” said Marc Steinmeyer, president director, Tauzia Hotel Management. “We plan to have two or three Worldhotels-branded properties in Bali, and we will later bring the brand to Jakarta and Surabaya with business hotels.”
Once the brand is established in Indonesia, Steinmeyer said there were plans to take it to neighbouring countries.
Apart from the Worldhotels-branded properties, luxury resort The Breezes Bali Resort & Spa has recently become a Worldhotels affiliate property, joining Ayodya Resort Bali, The Sultan Hotel Jakarta and Bintan Lagoon Resort.
Added Jegge: “We are looking at other destinations in Indonesia like Bandung, Surabaya and Jogjakarta for more branded or affiliate properties, with an aggressive plan to add more than 30 properties to the network in Indonesia over the next 10 years.”
