Third KidZania in South-east Asia brings edutainment to Bangkok

THE largest KidZania in Asia is due to open its doors on March 29 in Siam Paragon in Bangkok.

Spanning 10,000m2, KidZania Bangkok is the 12th attraction in the franchise and the third in South-east Asia after Jakarta and Kuala Lumpur. Singapore’s KidZania will open on Sentosa by 2014 (TTG Asia e-Daily, June 5, 2012).

The KidZania concept blends entertainment and education in realistic, interactive cities where children can role play any of 80 careers in 65 establishments such as a bank or restaurant.

Partnering 22 global and local brands such as AirAsia, Coca-Cola, Canon and Muang Thai Life Insurance, this makes for a more authentic experience – children can climb into a real Boeing 737 fuselage and cockpit for a test flight, for example.

Unique to KidZania Bangkok, children can explore the Green Tea Factory or Drinking Water Research Center.

KidZania also has parks in South Korea, Japan, Dubai, Chile, Portugal and Mexico, while there are a dozen locations under development such as in India.

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