WITNESSING its first-ever annual profit since its 2005 opening, Hong Kong Disneyland (HKDL) saw an 18 per cent growth in revenue for the year ended September 29, 2012.
The park recorded a net profit of HK$109 million (US$14.1 million), bringing total revenue for fiscal year 2012 to HK$4.3 billion.
According to news agency AFP, the number of visitors to HKDL rose by 13 per cent to post 6.7 million, a record high. Visits by Hong Kong residents and mainland Chinese grew by 21 and 13 per cent respectively.
Figures in the park’s release stated that locals comprised 33 per cent of HKDL visitors, mainlanders 45 per cent and foreigners 22 per cent.
Hotel occupancy stood at 92 per cent, also a company record, while per capita guest expenditure rose six per cent.
HKDL managing director, Andrew Kam, said: “The opening of Toy Story Land and Grizzly Gulch, together with strong sales and marketing strategies, have been key drivers for our growth.”
The openings in July 2012 contributed to an increase of more than 40 per cent in the number of annual pass holders to 195,000.
Meanwhile, a new themed area, Mystic Point, is scheduled to open in mid-2013, marking the completion of the park’s expansion plans and bringing the total number of attractions and entertainment options to over 100.
