PHM Hospitality expands The 101 brand in Indonesia

PHM Hospitality has been appointed by Ulimo Baseliob to manage The 101 Palembang, which will become the Jakarta-based company’s first property in the South Sumatran city of Palembang when it opens in mid-2014.

The 1O1 Palembang will target business and leisure travellers from the mid-scale premium market. Occupying 1,800m2 on Jalan Rajawali, the hotel will feature 141 rooms and facilities such as a swimming pool, meeting rooms, a coffee shop and a gym.

Meanwhile, PHM Hospitality is currently developing properties ranging from budget to four-star deluxe in major cities in Indonesia such as Jakarta, Bogor, Bandung, Yogyakarta and Bali.

The 1O1 Jakarta Dharmawangsa will open its doors in mid-2013, while The 1O1 Bogor Suryakencana and The 1O1 Yogyakarta Mangkubumi will roll out by the end of this year.

Besides The 1O1 Palembang, other properties expected to debut next year include The 1O1 Bandung Dago, The 1O1 Bali Petittenget, The BnB Bali Sunset Road as well as The Haven Bali Brawa.

Earlier this month, PHM Hospitality renamed The Haven Seminyak to The Haven Bali Seminyak, The 1O1 Legian to The 1O1 Bali Legian, and The BnB Kelapa Gading Jakarta to The BnB Jakarta Kelapa Gading.

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